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the crazy ones

the misfits from Ted Dunlap on Vimeo.

Interestingly, when you are the underdog, establishment, habit, tradition, dominance are enemies.
Your work is to push people into fresh thinking.

Apple has strayed a long ways from that mode in the last decade. They probably became big and strong by selling their souls, but that is just conjecture based on experience. Weigh it yourself.

Nevertheless, advertising created when they were serious underdogs was often pretty good stuff.

The video above is a fine example.

The chart to the right shows we are not alone.
Not popular, for sure, but not alone.